Press service

People could not be more thrilled to learn that Alan Parsons, the face of the HIGH END 2022, has taken up the invitation of the organiser to come to Munich for two days in mid-May and will probably be the most prominent guest at the leading international audio trade show.

Already back in 2020, the HIGH END SOCIETY Service GmbH enlisted Alan Parsons as a testimonial, and is now taking up the cooperation again this year, after the HIGH END show was not staged for the first time in its history. "At that time, Alan Parsons was immediately on board with the idea of being brand ambassador and underscoring the symbiosis between music and technology", reports Stefan Dreischärf, Managing Director of the event organiser. "Parsons is perfect for carrying the message of the HIGH END throughout the world," adds the trade show manager. It is only fitting that "The Magic of Music" is this year's motto of the HIGH END. With his outstanding recording technology, Parsons conjures the magic of his compositions into the living rooms of listeners and thus provides for unique listening pleasure par excellence. In the music industry, the outstanding British artist is a veritable master of good sound, celebrating international success with his compositions for decades. The top-notch high-end devices presented at the HIGH END 2022 promise to deliver outstanding sound experiences in all musical genres. From Classical to Jazz and Pop to Rock, the demonstrations in the atriums and sound cabins offer an endless variety of musical styles. Just under 500 exhibiting companies from some 40 countries are represented with their product innovations at the audio industry's largest specialist trade show.

Within the scope of the official press conference on the opening day of the HIGH END, Alan Parsons will be there to take questions from the accredited media representatives. Visitors and fans who have obtained admission tickets for the HIGH END will be treated to an autograph session with the world star on Saturday, 21 May 2022.

Information on the HIGH END

The HIGH END, the internationally renowned audio trade show, is the undisputed leader when it comes to impressively setting the tone for top-class music reproduction. It has been providing ideas and impetus for producers, sellers and consumers of high-quality consumer electronics for four decades. On the four days of the event in May, the entire world of audio experts and professionals will gather in Munich to visit hundreds of exhibitors from more than 40 different countries as they showcase their latest innovations in the halls and atriums of the MOC Event Center.